Deventrade BV is a Dutch family owned business, founded in 1985. The company is now owned by the second generation. With this dedicated leadership, Deventrade has grown to be one of the leading sports companies in the Benelux, and is closely involved with athletes, due to the presence of numerous brands in more than 700 sports speciality stores in Holland.

Products & Services

The sportswear and accessory portfolio includes several brands and can be deployed for team sports such as football, field hockey, volleyball, handball, etc. The most well recognised brand is hummel, which is worn by several clubs in the Eredivisie and Jupiler League and by the Dutch National Handball Team. Hockey clubs at the highest level, nationally and internationally, have chosen the hockey brand Reece Australia, another one of Deventrade’s selection. It includes hockey clothing, hockey sticks and accessories.
Derbystar is another of the well-known brands that Deventrade sells in Holland, and is the Official Supplier of the Eredivisie and the Jupiler League. For individual sports like running, cycling and fitness Deventrade can also provide a variety of products. “What makes Deventrade unique in the export of its products is that, regardless of the country in Europe, the articles can be delivered within 24 hours”, says Managing Director Arnold de Bruin.



Bergweidedijk 52

7418 AA Deventer

The Netherlands

+31 (0) 570 66 53 66

Export Ambition

Further growth in Germany and other countries.

Exporting Countries

Through subsidiaries, Deventrade can directly deliver its products to Belgium, Germany, United Kingdom, Austria and Sweden. Deventrade also exports through importers to: Australia, Finland, France, Ireland, Iceland, Japan, Norway, Switzerland and the United States.

Quality Sportswear

Especially in the world of sports, the quality and technical elements of the clothing are essential. The development of sportswear in fabric and textures helps to improve the performance of the athlete. As well as clothing, Deventrade also exports sporting goods and accessories, such as goalkeeper gloves, socks and shinpads under the Stanno brand. In addition to Derbystar, Select and Monta footballs also belong to the Deventrade portfolio. Select footballs are used for futsal, volleyball and handball and Monta is a street soccer ball. In short, the brand portfolio of Deventrade is versatile and comprehensive, with sportswear and accessories that matter and can make a difference to all athletes worldwide.