IKenIK.nl

IKenIK.nl is a web store that sells products for babies, children of kindergarten age and teenagers. The age group is 0 to 12 years. IKenIK.nl has made a conscious choice to serve high-end parents. There are five employees at IKenIK.nl.

Stefan Hazelhekke started small by selling baby items, and since 2010, IKenIK.nl has grown into a major player in the market segment of 0 to 12 year-olds. IKenIK.nl sells every product needed for fully furnished children’s rooms, from babies to teenagers. This includes clothes and bedding, indoor and outdoor toys, and various accessories.

Products & Services

IKenIK.nl is a web store that sells products for babies, children of kindergarten age and teenagers. The age group is 0 to 12 years. IKenIK.nl has made a conscious choice to serve high-end parents. There are five employees at IKenIK.nl.

Stefan Hazelhekke talks with enthusiasm about building his company. He carefully monitors the daily stream of sales through the dashboards on his desk. This way Stefan has a good insight into his sales peaks, and can respond to this through various online campaigns as well as actively chatting with his customers. This service is especially valued by his customers.

 

Address

IKenIK.nl

Hogeveldseweg 2

4041 CP Kesteren

The Netherlands

+31 (0) 88 86 59 399

www.IKenIK.nl

Export Ambition

Hazelhekke: “ In the Netherlands you can sell the product with a good description. Within Europe, there are countries where a softer approach is expected, or in which a chronic distrust of online sales prevails.” In this regard, finding the right attitude for the target group of 0 to 12-year-olds becomes a game, one in which Hazelhekke and his employees score consistently high. This is also evident through the products that are sold on Amazon, through which IKenIK.nl is active as a reseller in the United States and England. Within this online segment, Hazelhekke has experienced a growth in turnover as well.

Exporting Countries

Belgium, Germany, England, France, Italy, Luxembourg, Austria, Poland, Spain, and Switzerland

Own fulfilment service

The current 15,000 products that IKenIK.nl has in stock are processed and registered in a new smart stock and management system. 

Products that are partly stored in their warehouse located in Deventer, and partly delivered to the customer from the factory. With the implementation of this new system, translations of the product descriptions will also be necessary. This is another issue which needs new deliberations.

IKenIK.nl is a fast-growing online store which controls its own fulfilment service. All their products are equipped with gift wrapping paper, bows, ribbons and a personal message before they are handed over as a parcel to the carrier, to be sent on their way within the Netherlands and Europe.