Jeannette Kershof founded her business Vitiligoshop in 2010. Vitiligo is a pigmentation disorder which causes white stains on the skin. It is a harmless condition, nevertheless, you can have a lot of problems because of it. The sun burns the skin very often and can cause pain or itching. The biggest problem patients experience is in their social contact with others. As a patient of Vitiligo, Jeannette went looking for a good treatment. And thus Jeanette discovered the product Novitil. This product contains a secret ingredient that activates the residual pigment to greater production. It was such a good fit that she decided to sell the product through a webshop.

Products & Services

Novitil is a product of Dermabest in Canada, where it already has been generating good results for more than 15 years. Besides Novitil, there are several products for sale. For those who prefer to camouflage their white spots, there is a complete range of the product Coverderm. UV-light therapy lamps are also sold, which allow you to regain skin pigments. In the spring of 2016, the range will be extended with solar products and Aloe Vera.


VitiligoShop – Art2Start

De Hulle 22

7421 EC Deventer

The Netherlands

+31 (0)6 36 55 26 40

Export Ambition

Jeannette has built up considerable expertise and is also often asked for special projects. A Greek supplier asked Jeanette if she could assemble five women from around the world for a photoshoot. Kershof: “With pleasure, I arranged five women who spent a week fully catered in Athens.” The reactions of her customers is what makes Jeanette really happy: the fact that the products work well and that their quality of life is greatly improved, brings a smile to her face.

Jeannette wants to enter the Indian and Chinese markets. About 1.2% of the world’s population suffers from vitiligo. In India and China, 6% of the population is subject to the skin disorder. There are many opportunities in such a large market.

Exporting Countries

Austria, Belgium, Czech Republic and Germany, Canada and United States.